Yunhao Huang
Welcome to the personal website of Yunhao Huang, a passionate and dedicated Marketing PhD candidate at UC Berkeley Haas School of Business.
With a keen focus on the rapidly evolving landscape of Internet strategies, my research explores the fascinating intersection of the economics of Artificial Intelligence (AI), digitization, and the transformative potential of generative models.
On this website, you will find an overview of my academic journey, research projects, and experiences. I invite you to explore my work and connect with me to discuss potential collaborations, exchange ideas, or simply share your thoughts on the exciting world of AI, digitization, and Internet marketing strategies.
Thank you for visiting, and I look forward to connecting with you!
“Attribution and Compensation Design in Online Advertising”
“Unmasking the Deception: The Interplay between Fake Reviews, Rating Dispersion, and Consumer Demand” (with J. Miguel Villas-Boas and Mingduo Zhao) [link] [pdf]
“A Theory of the Effects of Privacy” (with Alessandro Bonatti and J. Miguel Villas-Boas) [link] [pdf]
“Broadcasting Promotions or Just Promotions? Evidence from a Field Experiment in Multi-Product E-Tailing” (with Xin Chen and Matthew Osborne)